Culturally immersive, once-in-a-lifetime experiences that prove all vacations are not created equal.
Adventures by Disney provides premium family vacations to various locations around the world. Families are taken on expeditions that feature cultural and entertaining activities with Disney-trained adventure guides. World class luxury accommodations and authentic fine dining establishments bring lasting memories the whole family can enjoy.
As Design Lead I was responsible for driving the overall user experience and visual design of site for over 3 years. While most photography was delivered from in-house photography teams, I was also responsible for curating and processing photography for the trips.
During that time I lead a responsive design overhaul. The team was tasked with maintaining a premium but friendly aesthetic, while presenting this complicated product in an intuitive experience regardless of the user's device. After the responsive launch, Adventures by Disney saw a significant increase in bookings and qualified lead generations.
Recently Adventures by Disney added River Cruising as a vacation option. While other vacation offerings needed to present the itinerary details and an overall trip map; River Cruising required information about the River Cruise Ship's accommodations, room options, and various pricing tiers available. While standard Adventures by Disney vacations have a fixed itinerary, River Cruising vacations feature activity options, that guests can choose from to create a more personalized experience.
The Trip Selector
This tool used videos and snapshot information to provide a high-level overview for each trip, allowing guests to discover all the offerings from Adventures by Disney.
Filtering by destination regions, seasons, and trip types including: Adult Exclusive Trips, Multi-Generational Travel, Long Weekend Getaways, and more; helped users narrow down the perfect vacation for their family.
We also added a feature to provide overview information for the various regions and trip types. This allowed for guests to get a more information and for our direct marketing partners to highlight specific locations and trip types without the need for separate specialty pages.
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